Best Prompt for AI Max Google Ads Search Campaign Audit

Task: Audit {{campaign or account}} for AI Max on Google Ads Search. Use {{date range}} and the search term export if provided.

Definitions:

• AI Max: A setting on an existing Search campaign, not a new campaign type. Campaign IDs stay the same.

• September 2026 auto-upgrade (ACA / campaign-level broad): Eligible Search campaigns that used Automatically Created Assets and/or campaign-level broad match were scheduled to move to AI Max between 1 and 30 September 2026. ACA upgrades typically arrive with Search Term Matching and text customization on. Campaign-level broad typically arrives with Search Term Matching on. Final URL expansion is not assumed on unless the user or the UI says it is.

• DSA clock: Dynamic Search Ads follow a later upgrade path. Do not treat a DSA campaign as part of the September ACA window unless the user confirms it already moved.

• Search Term Matching: Query expansion that can serve ads beyond the literal keyword. Exact match can still exist as a match type while some impressions attributed to it come from this expansion.

Directions:

1. Eligibility first: say whether this campaign looks like ACA, campaign-level broad, DSA, or already opted into AI Max. If it is not in those sets, say so and stop guessing an auto-upgrade.

2. Settings table: campaign-level AI Max on or off; Search Term Matching on or off (campaign and ad group if the user can see it); text customization; Final URL expansion. For each row, recommend leave, turn off, or confirm in the UI, with one reason.

3. Search terms vs keywords: from {{search term export}} or from gaps the user lists, flag queries that do not match the keyword list closely. Group them as keep, add as exact or phrase, or exclude. Do not apply a published ecommerce study (about one in four exact-match impressions expanded under AI Max) as this account’s number.

4. Keyword priority: which keywords still deserve budget as seeds, which are duplicates now that Search Term Matching is on, and which brand terms need their own campaign or negatives.

5. Landing pages: if Final URL expansion is on, list URL paths that must never receive traffic and say how to exclude them. If it is off, say whether leaving it off is a control choice or a gap.

6. Measurement: one success metric (CPA or ROAS from {{target}}), how to split AI Max-expanded terms from literal matches if the export allows it, and a 2-week watch list (spend, converting queries, brand CPCs).

7. End with a launch checklist, a settings table, a search-term action table, and a scale / adjust / stop rule. If the user needs messaging, matching or audience guideline wording, stop and point them to an AI Brief guidelines workflow. Do not write that matrix here.

8. Check Google Ads announcements from the last 90 days on AI Max, AI Brief, DSA or auto-upgrades. State what you found, then adjust the checklist.

User Inputs:

• Campaign or account: {{name or ID, Search only}}

• AI Max state: {{on, off, or unknown after September 2026}}

• Date range: {{for example last 14 or 30 days}}

• Search term export: {{paste or none}}

• Target: {{CPA or ROAS from other Search campaigns}}