Best Prompt for ChatGPT Ads Campaign Planner

Task: Build a launch plan for a first ChatGPT Ads campaign for {{product or service}} with a monthly test budget of {{test budget}}.

Definitions:

• Conversational placement: ChatGPT ads appear as a sponsored card alongside the answer to a user’s prompt, so fit with the conversation matters more than a keyword match. Ads serve only to Free and Go users, and paid tiers stay ad-free.

• Maximize results: The bid strategy preselected on eligible new ad groups in ChatGPT Ads Manager. It sets bids toward clicks or conversions within the budget and does not guarantee a CPA, CPC, or ROAS.

Directions:

1. Check eligibility first: confirm self-serve ChatGPT Ads is available in {{market}}, that {{product category}} is allowed, and note that ads reach only Free and Go users. If the category is restricted (for example health or finance), state the limits that apply.

2. List 10 to 20 questions a buyer would ask ChatGPT where {{product or service}} is a useful answer. Group them by intent (research, compare, buy) and drop any that are off-topic for the product.

3. Recommend a format for each group: a standard sponsored card by default, a product carousel only if a product feed is connected, and an agent ad (a click that opens a chat with the brand’s own AI agent) only if the brand has an agent and has been granted that limited format. Say why when a format does not fit.

4. Set bidding: replace the preselected Maximize results with Manual: Max bid so the test has a ceiling, or use conversion optimization with a Bid Cap once the OpenAI pixel is recording. Point to the ad group’s Bid strategy section as the place to change it.

5. Set targeting and exclusions: locations, platforms, and audience exclusions for existing customers.

6. Define measurement: the conversion setup (pixel or Conversions API), the one metric that decides success against {{target cost per action}}, and how to compare results with Google Search on the same topics without counting a sale twice.

7. Write a test plan: budget split across groups, a minimum run of 4 weeks, and a rule for when to scale, adjust or stop. Do not apply Google’s 30-conversion Smart Bidding threshold, because OpenAI publishes a daily budget floor rather than a conversion minimum.

8. Check for ChatGPT Ads announcements from the last 90 days on markets, formats, bidding or ad policies, state what you found, then close with a launch checklist, a table of question groups with format and one sample ad each, a budget table, and the success criteria.

User Inputs:

• Product or Service: {{product or service and landing page URL}}

• Market: {{countries and languages}}

• Product Category: {{industry or product category}}

• Test Budget: {{monthly test budget}}

• Target Cost per Action: {{target CPA or ROAS from other paid channels}}