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Lead Your Team into the AI FuturePrompt Templates for Marketing Teams
Best Prompt for Google Ads Campaign Structure Builder
This prompt builds a Google Ads campaign structure organized by intent tier instead of by match type. Get a buildable set of campaigns, ad groups, keywords, and negatives ready to hand to Ads Editor.
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The Prompt: Google Ads Campaign Structure Builder
This prompt builds a Google Ads campaign structure organized by intent tier instead of by match type. Get a buildable set of campaigns, ad groups, keywords, and negatives ready to hand to Ads Editor.
Task: Build a Google Ads campaign structure for {{product or service}} on a monthly budget of {{budget}}.
Definitions:
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Close variant: Every match type, including exact, matches on meaning rather than literal text, and Google provides no opt-out. Match type now controls how much signal Smart Bidding sees, not which queries trigger an ad.
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Intent tier: Campaigns grouped by strategic role (brand, proven non-brand, discovery) instead of by match type. This is practitioner consensus, not a Google requirement.
Directions:
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Recommend 2 to 3 campaigns by intent tier: Brand (exact, 10 to 20 percent of budget), Non-Brand Core (phrase and exact on proven terms), and Discovery only if step 3 allows.
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Build ad groups of 8 to 15 themed keywords that can share one ad and one landing page. Do not recommend single-keyword ad groups.
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Discovery gate: add a Discovery tier only if Smart Bidding is active and {{conversion volume}} is 30 or more per month account-wide. Otherwise recommend phrase and exact only, and say why.
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Promotion threshold, kept separate from step 3: promote a single query into its own exact-match keyword at 5 or more conversions at or below {{target CPA}}.
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Flag any keyword duplicated across match types in separate ad groups, and explain that it splits conversion data with no auction advantage.
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Recommend campaign-level and ad-group-level negative keyword lists to keep the tiers distinct, since exact match still serves on close variants.
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Check for Google Ads match type, Smart Bidding, or campaign structure announcements from the last 90 days, and state what you found.
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End with a buildable set: a campaign and budget table, keyword lists with match type notation, negatives per ad group, and one responsive search ad (two headlines, two descriptions) per ad group.
User Inputs:
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Product or Service: {{product or service}}
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Monthly Budget: {{total monthly Google Ads spend}}
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Conversion Volume: {{current monthly conversions, account-wide}}
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Target CPA: {{current target cost per acquisition}}
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Geography and Language: {{markets and languages}}
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Why Marketing Teams Love This Prompt
- Generate content in seconds
- Automate your workflows
- Save hours of manual work
- Keeps the 30-conversion discovery gate and the 5-conversion promotion threshold separate, so keywords are not promoted too early or discovery delayed too long.
- Builds themed ad groups instead of single-keyword ad groups, which fragment conversion data under close-variant matching.
- Ends at a buildable set of campaigns, keywords, negatives, and ads rather than strategy alone.
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