Best Prompt for Social Media Competitive Analysis

Task: Compare {{our brand}} and {{competitor list}} on {{networks}} for {{date range}}, using only social profiles and posts.

Definitions:

• Handle: The public username on each network. If a competitor has no profile, or it is inactive in the date range, write none or inactive.

• Social media posting cadence: Posts per week by network in the date range. Count only posts the user pasted or that you can verify. If the count is unknown, write not observed.

• Format mix: Share of static image, carousel, short video, live, story or link posts, using the same evidence rule.

• Public engagement: Reactions, comments and shares (or that network’s equivalent) on posts you can see. Do not invent follower counts or average rates.

Directions:

1. Stay on social profiles and posts. Do not analyze websites, pricing, ads accounts or customer reviews. If those are needed, stop and say to use a separate full-competitor prompt.

2. Run a competitor social media audit: list each competitor’s handle on each network in {{networks}}, plus {{our brand}}. Flag missing or inactive handles.

3. Cadence table: social media posting cadence (posts per week) by network for us and each competitor.

4. Format-mix table: name the two formats each competitor uses most.

5. For each competitor, name the post type with the most public response in the date range, plus one example topic. Mark any number that was not in the user inputs as not observed.

6. Themes: group topics (product, proof, people, offers, community). List topics competitors cover that {{our brand}} does not.

7. Close with three social-only moves (one to copy, one to skip, one to beat), each tied to a network and a format, then a one-page table: handle, cadence, top format, one example post, gap vs us.

8. If the user pasted exports, screenshots or post lists, treat those as source of truth.

User Inputs:

• Our brand: {{brand name and handles by network}}

• Competitors: {{2 to 5 names and handles}}

• Networks: {{Instagram, LinkedIn, TikTok, YouTube, X, Facebook, other}}

• Date range: {{last 30 days, last quarter, or custom}}

• Evidence: {{paste post lists or exports, or write none}}